RIVER FALLS, Wis. – UW-River Falls Athletics will celebrate the Falcon Football team's 2025 NCAA Division III national championship season with a parade and public reception on Wednesday, Jan. 28, beginning at 4 p.m.

The parade will take place on Main Street heading south downtown River Falls, before turning east on Cascade Avenue and concluding at the UWRF University Center (UC). Following the parade, a reception will be held in the Falcon's Nest on the first floor of the UC, open to the public, where fans will have the opportunity to see the championship trophy on display after the team's arrival.

The parade is expected to feature fire trucks from River Falls Fire Department, with additional trucks being called in from surrounding communities. 

Fans and community members are encouraged to line the parade route to celebrate the Falcons' historic season and join the team afterward at the University Center.