RIVER FALLS, Wis. - UW-River Falls Athletics has partnered with Influxer to provide Falcon student-athletes the opportunity to monetize their names, images, and likenesses (NIL).
 
Influxer, an approved licensed NIL vendor with the University of Wisconsin-River Falls, will host a complete NIL merchandise store for all UWRF student-athletes who choose to participate, featuring officially licensed apparel with their names and jersey numbers.  

"Influxer affords our student-athletes a chance to connect with family, friends and fans through merchandising avenues while growing their personal brands," said Kellen Wells-Mangold, UWRF Associate Athletics Director. "We're looking forward to seeing how our student-athletes take advantage of this through their personal marketing efforts and this is a great way for them to take advantage of name, image and likeness opportunities."

Each student-athlete who chooses to sign up will be provided with a personalized webpage housing their merchandise. The Influxer team will manage all fulfillment and customer service, while collaborating directly with UWRF student-athletes on creative elements, product creation, design, and marketing.